Welcome to Tri-Dia. Your privacy is paramount to us. This Privacy Policy outlines how Tri-Dia, collects, uses, shares, and protects your personal information in compliance with Indian laws, including the Digital Personal Data Protection Act, 2023 (DPDP Act) and other relevant regulations.
By accessing or using our website, purchasing our lab-grown diamond jewellery, or engaging in a personalized consultation, you agree to the terms of this Privacy Policy.
1. Personal Data We Collect
We collect data necessary to provide our services, process orders, and enhance your luxury jewellery experience.
| Category of Data | Examples of Data Collected | Purpose of Collection |
| Contact & Identity Data | Name, email address, phone number, billing address, shipping address. | Account creation, order processing, delivery, communications, and customer service. |
| Financial & Transaction Data | Payment card details (securely handled by payment gateways), purchase history, transaction records. | Processing payments for orders and refunds. Note: We do not store full card details. |
| Preference & Engagement Data | Product wish lists, items viewed, marketing preferences, consultation notes (e.g., preferred style, budget). | Providing personalised recommendations, tailored consultations, and relevant marketing offers. |
| Technical & Usage Data | IP address, browser type, device information, operating system, browsing history on our site (pages viewed, time spent), referral source. | Website optimization, security, preventing fraud, and analytics. |
| Communication Data | Records of correspondence via email, chat, WhatsApp, or phone calls. | Service improvement, issue resolution, and quality assurance. |
2. How We Use Your Personal Data (Purpose Limitation)
We process your data only for the purposes explicitly stated to you, which include:
- To Fulfill Your Order: Process your purchase, arrange for shipping and delivery, and manage returns or exchanges.
- To Provide Our Service: Book and prepare for your personalized store/virtual consultation.
- To Manage Your Account: Maintain your user profile and purchase history on our website.
- For Marketing & Communication (With Consent): Send you newsletters, exclusive offers, event invitations, and updates on our new collections, where you have provided specific, informed consent.
- For Security & Fraud Prevention: Screen transactions for fraudulent activity and protect the security of our website and systems.
- For Legal Compliance: Comply with legal obligations, including tax, regulatory reporting, and law enforcement requests.
3. Consent & Lawful Basis for Processing
We process your personal data based on the following lawful bases:
- Consent: For activities such as marketing communications and the use of non-essential cookies. Your consent will be free, specific, informed, and unambiguous, and you can withdraw it at any time.
- Contractual Necessity: To perform a contract with you, such as processing your order and facilitating payment and delivery.
- Legitimate Interests: To improve our services, enhance website security, and conduct business analytics, provided our interests do not override your rights.
- Legal Obligation: To comply with mandatory laws and regulations.
4. Sharing and Disclosure of Your Personal Data
We do not sell, rent, or trade your Personal Data to third-party marketers. We only share data with trusted parties necessary to operate our business:
- Service Providers (Data Processors): Partners who perform functions on our behalf, such as:
- Payment Gateways (for secure payment processing).
- Logistics and Shipping Companies (for delivery).
- IT and Website Hosting Providers.
- Marketing and Analytics Tools (e.g., Google Analytics, Meta Ads).
- Legal Compliance: When legally required to do so by a Government authority, court order, or to protect our rights or the safety of our customers.
- Business Transfers: In connection with a merger, acquisition, or sale of assets, your data may be transferred, subject to continued protection under this policy.
5. Your Rights as a Data Principal (Under DPDP Act)
As a Data Principal, you have specific rights concerning your personal data:
- Right to Access and Information: You have the right to request a summary of the Personal Data we hold about you and the processing activities.
- Right to Correction and Erasure: You can request the correction of inaccurate or incomplete data and, in certain circumstances, request the deletion of your Personal Data.
- Right to Withdraw Consent: You have the right to withdraw your consent at any time where processing is based on consent. Withdrawal of consent does not affect the lawfulness of processing done before withdrawal.
- Right to Grievance Redressal: You can approach our Grievance Officer regarding any concerns about the processing of your data (see Section 8).
6. Data Security and Retention
- Security: We implement robust technical and organizational measures (including encryption, firewalls, and secure access controls) to protect your Personal Data from unauthorized access, loss, or misuse.
- Retention: We will only retain your Personal Data for as long as necessary to fulfill the purposes for which it was collected, including for satisfying any legal, accounting, or reporting requirements.
7. Cookies and Tracking Technologies
Our website uses “cookies” and similar tracking technologies (like pixels) to collect information about your browsing behaviour.
- What are cookies? Small data files placed on your device to remember your preferences and activities.
- How we use them: To analyse site traffic, personalize your experience, and assist our marketing efforts (e.g., targeted advertising).
- Your Choice: You can set your browser to refuse all or some cookies or to alert you when cookies are being sent. Please note that if you disable or refuse cookies, some parts of the website may become inaccessible or not function properly.
8. Changes to this Privacy Policy
We reserve the right to update this Privacy Policy from time to time. When we make changes, we will revise the “Effective Date” at the top of the policy. We encourage you to review this policy periodically to stay informed about how we are protecting your information.
